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Must Have Online Business Tools

This list of "Must Have Online Business Tools" covers the core tools you will need to build out your online business.  Yes, there are additional tools that you will pick up as your online journey continues but, I recommend this list of tools to get you started.



Plus, all of the tools below have a FREE version.  So you can get started for $0 dollars.

WA Business Builder

The Best Online Business Builder in the industry.  Since its inception in 2005, WA has become the largest online community of internet entrepreneurs in the world with members in North America, South America, Europe, Asia, Africa, and Australia.

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Writing Assistant

An online business requires a lot of writing content.  Consequently, for those of us that aren't writers, Grammarly saves the day.  From grammar and spelling to style and tone, Grammarly helps you eliminate errors and find the perfect words to express yourself.


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Site Speed Analysis

For good SEO, you need to monitor your site speed after editing your site.  GTmetrix has a suite of features and options to make optimizing your website clear and easy.

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WA Website Builder

If you are looking just to build out a website and you already for SEO experience, then the WA Website Builder is just the ticket.  If you do want more, you can unlock the full Business Builder that is part of the WA online tools.  It's free, so give it a try.

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SEO Power Suite

To be successful online, you need to understand SEO and how to harness the information that comes from your SEO efforts.

Search Engine Optimization is complicated.  SEO Powersuite Tools make it easier.

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Jaaxy Keyword Research

All success online revolves around Search Engine Optimization.

Jaaxy is the industry's only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers.

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Getting Started with Online Business Tools


Below, I'll give you a little more detail on my list of must-have online business tools.


Let's face it, you can't build a business without tools.  And, it doesn't matter whether we are talking about an online business or a brick & mortar business, we need tools.


With that said, what tools are really necessary when building an online business?


It's a good question to ask at the very beginning of your journey versus waiting until the start of the build phase when everything is like drinking from a fire hose.  Hence,  get to know these tools now so you won't have to learn everything the hard way.


There are two ways you can build out an online business.  Actually, there are three ways, the third requires piles of cash and you pay to have someone build everything and manage all web related activities for the life of the business.  The third option isn't recommended because you are not controlling your business.

The two honest ways to build an online business


  1. Plug into a business builder like the WA Business Builder
  2. You build and manage your web business ala cart


Unless you are already a successful internet entrepreneur, option 1 is the only way to go.


WA Business Builder

Must have Wealthy Affiliate Business Builder

Training Platform

1)  You need to plug into a business builder that has a training platform.  Needless to say, training is essential for building a successful online business.  It's no different than going to college or a trade school to be a dentist or plumber. That's why I recommend the Wealthy Affiliate Business Builder, their training is unmatched.


If you don't get the training, you'll be on the 10-year plan to success.  Trail and error take years online to figure out and most people give up after a couple of years of making no money.  I say this because a lot of these people end up at Wealthy Affiliate after they have spent a few years trying to figure it out on their own.  The cost is huge in terms of investing years of your life with no return on your investment.


I think I made my point; you need a training platform and the Wealthy Affiliate training platform is the best in the business.  It boasts 1000's of training modules for all levels of experience as well as live training.


Site Builder & Hosting

Next, the WA site builder is a well-designed web building platform that is geared around WordPress.  In my opinion, WordPress is the only way to go because you can move your business to a different hosting company with no pain.

Also, it will be necessary to have a managed hosting environment.  So what does that mean?  A managed hosting environment takes care of all the things you don't want to have to deal with.  For example, website speed and security are the two biggest issues for a successful web business, and WA managed hosting takes care of everything.


Keyword Research Tool

The WA Business Builder comes with a keyword research tool.   Keyword research is a "Must have online business tools" and it will be a huge part of your business tool-set.   You have to determine what keywords will drive traffic to your site.  Without this information, your business will be very quiet.  At least in terms of organic search traffic.

Besides the keyword research tool that's part of the WA Business Builder, you can also just pick up the Jaaxy Keyword research tool ala cart.



Everything is important in the WA Business Builder so support is right up there at the top of the list.  The WA support system is very good with 24/7 tech support and 24/7 community live chat support.



The Wealthy Affiliate Business Builder takes care of everything in terms of training, building, researching with quality tech and community support. 


Within the system, you can build out 25 top level online businesses and 25 dev sites or subdomain sites.  Trust me, this is more sites than you'll ever need for your self. 


Once you learn how to build out an online business and the SEO component too, you may do some contract work and build and host 10 or 15 client sites too.  So, the Wealthy Affiliate Business Builder is part of my "Must have online business tools".  You can read my Wealthy Affiliate Programs review here.




Grammarly Writing Assistant

Grammerly writing assistant

Grammarly is a must have online business tool if you do any writing for your business. Seriously, it goes way beyond spell check.


Wiki Definition: Grammarly is an online grammar checking, spell checking, and plagiarism detection platform developed by Grammarly, Inc. The software was first released in July 2009. Grammarly's proofreading resources check against more than 250 grammar rules. 


It’s important to realize, if you an online business that relies on content creation to drive a successful SEO campaign, then you need good sentence structure to rank well with Google, Yahoo and Bing.


How does it work? Well, for Microsoft Word, you download the add-on and for the internet, you can add the browser add-on with a click of a button.


You can use Grammarly for free but they also have a premium offering too.


Let’s breakdown the differences between free vs. premium


Grammarly Free

Critical grammar and spelling checks


Grammarly Premium

Critical grammar and spelling checks
Advanced checks for punctuation, grammar, context, and sentence structure
Vocabulary enhancement suggestions
Genre-specific writing style checks
Plagiarism detector that checks more than 16 billion web pages



Grammarly is a must have tool for an online business unless you're an ex-grammar school teacher.


GTMetrix Site Speed Analysis

GTMetrix site speed analysis gives you analysis for your web page speed and more so you can make adjustments on your website to comply with Google and other search engine metrics.


Whenever I make edits to my website I test the changes on to make sure it does not slow down my page.


I'm constantly making adjustments to my site and I need to make sure that my change do not have a negative impact on my site search availability.



This tool is necessary to check your site speed which is crucial for SEO.


WA Website Builder

Must have website builder

The WA Website Builder is an excellent tool if you want to build a website on the WordPress Platform.  The free version builds your new site using the suffix.  All free website builders use this type of suffix structure.  For example, if you want to name your site TheBigApple, then the site name would we be 


One more thing, the hosting environment is managed meaning that everything is taken care of.  You don't have to worry about installing security software and any of the backend things you have to do when building a website if it's not a managed hosting environment.


The WA Website Builder is part of the Wealthy Affiliate Programs toolset so you get a lot more than just a website builder.  



The WA Website Builder is one of the best on the market.  If you want to read my review on the best free website builders where I review some of the top builders available, click here to read the review.


SEO Powersuite

Must have SEO Power Suite

SEO Powersuite is definitely one of my must-have online business tools, but I only recommend the free version.


With that said, good SEO is the backbone of a successful online business so a product like SEO Powersuite will help you grow and manage good SEO practices.


It comes with four powerful tools that when combined will enhance your SEO efforts and help you drive organic traffic to your sites.  So, let's take a look at the tools.


The Tools

Website Auditor
  • Full website audit
    & content optimization
  • Detailed crawl stats
  • Page content optimization
  • Social signals and traffic
  • Site audit reports
  • Broken links & 404 pages
  • Robots.txt & XML Sitemap
  • 40+ key SEO factors
SEO SpyGlass
  • In-depth backlink research
    & anti-penalty link audit
  • 50+ quality metrics
  • Link data for the Web's largest index
  • Key link stats at a glance
  • Anti-penalty link audit
  • Competitors' link strategy
  • Side-by-side sites' comparison
Rank Tracker
  • Automatic rank tracking
    & keyword research
  • 17 keyword research tools
  • Rankings in 300+ search engines
  • Competitors' rankings
  • Scheduled hands-free tasks
  • Ranking reports
  • Vertical search tracking, geo-targeted results
Link Assist
  • Effective link outreach
    & link management
  • New link opportunities found
  • Convenient link management
  • Progress tracking
  • On-the-fly link verification
  • Link building reports
  • Email correspondence with webmasters


You will have to have a good SEO tool if you want a successful online business.  Most third-party SEO tools cost thousands of dollars a year, SEO Powersuite has a free version that does an amazing job.  As mentioned above, I only use the free version (it takes care of what I need) because the paid version has hidden fees and I hate hidden fees ;).


Jaaxy Keyword Research Tool

must have keyword research tool

The Jaaxy Keyword Research Tool is one of the better tools of it's kind and they have a free version.


Keyword research is necessary for a successful online business.  For example, you have to drive traffic to your website so people will find you.  Without traffic, there is no website.  


With that said, what do you get with the Jaaxy Keyword Research Tool?  The Jaxxy keyword tool will help you analyze and sift through the massive keyword data running through the search engines.  Besides the keyword research, it will give you a competition component, domain analytics if you are interested in a domain geared around a group of keywords and keyword traffic numbers that are accurate.  It also gives you a site rank tool, a Brainstorming tool and the ability to create keywords lists and save them.



You need a keyword research tool if your building an online business and the Jaaxy keyword research tool is the best most complete free tool in the business.  You can read my complete review of the Jaaxy system here.


  1. Mosses on September 23, 2019 at 8:39 am

    You can definitely see your skills within the work you write. The world hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time go after your heart. “If the grass is greener in the other fellow’s yard – let him worry about cutting it.” by Fred Allen.

    • Mark on September 23, 2019 at 1:49 pm

      Well said, thanks!

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